Lead generation for B2B companies with product-market-fit

We book qualified sales calls. 100% done‑for‑you.

We contact & nurture your entire target market and schedule the meetings. You just show up and close the deals.

Trusted by
NetZero Group Juno DevStats Skillfully Helply Louper InstantDocs Posted Boomtax Jetpack Workflow ProcureDesk
Top of funnel

A calendar that fills itself

We find the companies worth talking to, build the offer that earns their attention, and put it in front of every one of them. Interested replies come back, and the meetings land in your calendar with the full context behind them.

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Cold email

Your whole market mapped and worked with offers built to earn a reply. The fastest way to put something in front of every company that fits.

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LinkedIn outbound

The same message and the same market, second channel. Connection requests and DMs running alongside the sequences so you show up twice.

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Converting the demand

Interested replies, nurtured until they book

Demand is only worth what you convert. Every reply is answered in under five minutes, worked by a human where it counts, and carried by systems that make sure nothing is dropped between the first reply and the closed deal.

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RevOps

The workflows and automations that connect it all: CRM, routing, nurture, follow-ups and reporting. So the demand you generate turns into revenue instead of leaking.

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Outbound calling

An SDR picks up every interested reply while it is still warm, qualifies it properly, and gets the meeting in the diary.

Once volume justifies it Learn more ›
Proven results
100+
B2B companies scaled
1,000,000+
Emails sent per month
3,000+
Qualified meetings booked
$20M
Pipeline generated
~$3M
Revenue contribution
100% done-for-you. We start with cold email and add channels when we find the winning message.
Free · Open Source · MIT

The Claude + Cold Email Growth System

Our Complete Claude Skills Library For Launching Cold Email Campaigns From Scratch. Clone It, Run The Kickoff, Launch

Instant delivery. Unsubscribe any time, one click.

Something went wrong, try again or email joel@pipelineplaybooks.com.

It's on its way. Check your inbox for the repo link.

The Cold Email Revenue System: a Claude Skills library for launching cold email, covering strategy, list building, infrastructure, copywriting and reply handling.
Don't take our word for it

Hear it from the teams we work with

★★★★★

"You've done really, really well at getting meetings booked in our calendar with the right sort of people."

Alex Williams
Alex Williams
Founder & CEO, Louper.io
★★★★★

"We're pretty dependably getting 20+ meetings booked every single month. That's a very dependable channel for us at this point."

Stefan Castelan
Stefan Castelan
COO, Juno.tax
★★★★★

"You all were producing, already just in the span of one week, more booked meetings and more interested replies than I had been able to produce in three or four months."

Sam Basile
Sam Basile
VP Sales, Skillful.ly
The pipeline roadmap

Find what converts. Then pour everything on it.

Two phases. The first proves what your market responds to. The second turns that into a channel, then into four.

Phase 01 · Weeks 1 to 12

The cold email offer testing sprint

1. Audit & setup

Week 1

We get inside your business: best customers, competitors, the language that resonates. ICP defined with surgical precision, and all the sending infrastructure set up for you.

2. Build & launch

Week 2

Your whole market mapped and enriched, the first offers and lead magnets built, and copy written around them. First campaigns go live.

3. Test & learn

Weeks 3-12

A new offer every week, judged on real send volume rather than on the calendar. Kill what dies, push everything behind what works, handle every reply in under five minutes.

4. Review & decide

Week 12

We look at the numbers together: meetings, cost per meeting, pipeline, ROI, and which offer won. Then we decide how hard to scale it.

Here's what you can expect by Month 3

50,000
Emails a month, across your whole addressable market
Sending volume
500
Replies a month once the offer is landing
1% reply rate
50
Interested replies from buyers worth talking to
10% of replies
12-13
Qualified calls booked into your calendar
25% booking rate
Questions

Frequently asked questions.

Rather talk it through? Book a 20-minute intro and we'll answer everything live, no pitch deck.

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Who is this actually built for?
B2B companies with a real offer and no reliable way to get it in front of new buyers on demand. Referrals and inbound got you this far but can't be scaled up on a schedule. If that's the wall you've hit, this is built for you. If you don't yet have a product people want, no amount of outbound fixes that.
How is this different from the agency that already burned us?
Most agencies send the same generic pitch to a purchased list and call it a strategy. We start by finding the offer that actually converts cold traffic, which is usually the piece nobody tested properly the first time round, then prove it at real volume before scaling anything. You see the results of every test, every week, not a black box that reports "campaigns sent" as if that were the metric that mattered.
Why not just hire an SDR or buy another tool?
An SDR is one person's worth of sending, targeting and follow-up, with none of it running if they're on holiday. A tool is software you still have to operate, staff and figure out yourself. This is a full system, the list building, the offer, the copy, the infrastructure, the reply handling and the reporting, run for you from day one, by people who do this across dozens of campaigns rather than one.
Do you guarantee a number of leads or meetings?
No, and we'd be lying if we did. Nobody can guarantee how a specific market responds to a specific offer before testing it. What we guarantee is the process: your market mapped, real volume behind a proper test, and a straight answer inside 12 weeks on what converts and what doesn't. Most of the time we find something, because we're testing multiple angles rather than betting everything on one.
Isn't outbound dead? My inbox is full of AI spam.
Your inbox is full of bad outbound, which is a different problem. Generic AI copy blasted at a purchased list was always going to get ignored, it just got cheaper to send, so there's more of it. What still works is a real offer, sent to the right accounts, with a human answering the reply in minutes rather than a bot answering in days. That's the bar we build to.
Does this replace our tools or our team?
Neither. We build inside your own accounts, using tools you keep, so nothing gets replaced or locked away when the engagement ends. Your team stays focused on closing the meetings we book instead of running the sending, list building and reply triage that eats the week before they ever get there.
What actually happens in the first 90 days?
Week one is audit and setup: your best customers, competitors, ICP and infrastructure, all built out. Week two is build and launch: your market mapped, the first offers built, campaigns live. From week three we test a new offer every week, judged on real send volume, and by weeks 8 to 12 we're reviewing the numbers together and deciding how hard to scale what won.
Does the offer include cold calling?
Not cold calling, no, and we won't pretend otherwise. What we run is warm calling: once someone has already replied and shown interest, an SDR picks up the phone while that interest is still fresh, rather than dialling a stranger who's never heard of you. It only gets added once a channel is already producing enough warm replies to justify it.
Will buying signals actually exist for my industry?
In almost every B2B market, yes. Hiring activity, funding events, leadership changes, competitor followers, technology adoption and content engagement all exist across most industries in some form. Where the signal density is thinner, list building leans harder on firmographic and lookalike targeting instead. We'll tell you honestly in the first week which signals are strong for your market and which aren't.
Can your stack pass our security and compliance review?
We send from dedicated, pre-warmed infrastructure that never touches your primary domain, follow CAN-SPAM and GDPR-aligned practice on every send with working unsubscribe links, and we're happy to walk your team through our data handling, subprocessors and retention practices directly. Full detail is in our Privacy Policy and Terms of Service.
What does it cost, and how do we get started?
Pricing depends on scope, market size and which channels you need from day one, so we build a plan on the call rather than quoting blind. Book a 20-minute intro, we look at your market and your current pipeline gaps, and you get a straight answer on fit and cost before anything is signed.
How fast can a campaign actually go live?
Campaigns go live in week two. Week one is onboarding, research, market mapping and building the first offers. Because we use pre-warmed domains and inboxes, there's no three-week warmup delay holding you back before the first send.
How do you protect our domain reputation?
We never send from your primary domain. Every campaign runs on dedicated secondary domains and inboxes, warmed up before they carry any real volume, with SPF, DKIM and DMARC configured properly from day one and inbox placement checked weekly. If a domain's reputation ever dips, it gets rotated out rather than risking your brand's actual email.
How much visibility do we get into what's happening?
Full visibility. A live dashboard showing reply rates, meetings booked and pipeline generated, a weekly report on what each test produced, and regular check-ins. Nothing runs in a black box, and you have access to everything we set up, at any time.
Which channels do you actually run?
Cold email first, because it's the fastest and cheapest way to find out what converts. LinkedIn outbound runs alongside it on the same proven offer. RevOps connects both channels to your CRM so nothing gets dropped, and warm calling gets added on interested replies once volume justifies it.
No commitment required

Ready to fill your calendar?

Get a custom go-to-market plan built for your business. Let's see if we're a fit.

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Book a 20-minute intro with Joel. No pitch deck, just a look at your market and what we would put in front of it.